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24 Apr 2025

SOUTH WEST FOR LESS: BARRATT LONDON LAUNCHES NEW APARTMENTS AT STERLING PLACE

London KT3 is fast becoming the West London postcode to covet for buyers looking to get more for their money, with apartments in neighbouring Richmond and Wimbledon selling for 80% and 46% more on average than in New Malden[1].

Bringing a new collection of homes to the market, Barratt London’s Bradbury Apartments at Sterling Place will provide aspiring buyers with the chance to settle into the increasingly desirable area at a more accessible price point.

Consisting of 94 one, two- and three-bedroom apartments, the homes offer unrivalled views as one of the largest residential buildings in the borough, with each home featuring landscaped podium gardens and private balconies or terraces.

Set on the site of a historic printworks, the Bradbury Apartments homes have been named after the Bradbury family, reflecting the development’s heritage as Bradbury Wilkinson & Co. Ltd. 

The printing company, founded by William Bradbury, and later developed with the help of his son Henry and business partner Robert W. Wilkinson, brought international acclaim to the area by pioneering the printing methods that produces banknotes, postage stamps and share certificates across the world.

Sterling Place is found in the heart of one of London’s greenest boroughs, Merton. Its broad range of parks, open spaces and nature conservation areas are worth £2.5 billion in terms of the benefits they bring for health and wellbeing, property values and other environmental improvements[2].  At Sterling Place, aspiring buyers will have easy access to Wimbledon Park, Putney Common and Richmond Park.

In addition to the borough’s focus on health and wellbeing, residents at Sterling Place will have access to an indoor and outdoor gym and purpose-built yoga studio, as well as being close to Royal Wimbledon Golf Club, the All England Lawn Tennis & Croquet Club and Kingston Rowing Club.

Alongside its wellbeing benefits, Sterling Place offers excellent transport links, making it the ideal location for Central London commuters. Motspur Park Station is just a 10-minute walk away from the development, as well as Raynes Park and New Malden Station both within walking distance. London Waterloo can be reached in just 24 minutes, while journeys to Clapham Junction take just 15 minutes. 

New Malden High Street offers a bustling and diverse food and drink scene, with several authentic Asian and modern fusion restaurants, as well as lively pubs and bars. Meanwhile, a 15-minute drive away buyers will find Kingston Upon Thames, home to the famous Bentall Centre, featuring 75 stores across four floors, with over 1,000 different brands to choose from. Just a seven-minute drive from Sterling Place, Wimbledon Village offers a host of independent shops, and weekly artisanal food market situated next to Wimbledon Common.

Prices for The Bradbury Apartments will start from £390,000. For more information visit www.barratthomeshk.com or contact us on whatsapp +852 9727 7731.


[1] https://www.kfh.co.uk/south-west-london-and-surrey/wimbledon/sold-data/ and https://www.kfh.co.uk/south-west-london-and-surrey/wimbledon/sold-data/

[2] https://www.merton.gov.uk/system/files?file=1.20giboss20summary20report.pdf


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